Case Studies: Successful Examples of Custom Software Development
Custom software development has become increasingly popular because it offers tailored solutions and enhanced functionality for different businesses. It also allows companies to leverage their resources and skills without having to invest in off-the-shelf software. To help you understand how custom software development can work for you, here are some successful case studies of different companies that have used custom software development for their business.
Case 1: Nando’s
Nando’s is a restaurant chain with over 1,400 outlets worldwide that wanted to create a bespoke solution that would allow them to easily track customer data and preferences across all their locations — from purchasing patterns to food choices. By developing a bespoke application that could be integrated with their existing POS system, they were able to keep detailed records of customer data, while anticipating customer needs based on past orders. With this new system, they were able to better tailor their menus and store sizes to local tastes and preferences.
Case 2: Deliveroo
Deliveroo is an online delivery service that needed a bespoke infrastructure to handle orders efficiently as it struggled to keep up with the growing demand for its services. Using bespoke software development, Deliveroo was able to improve its logistics technology by creating an app interface that allowed customers to order directly from the restaurant kitchen, rather than from other delivery systems such as Uber Eats or GrubHub. This innovation allowed Deliveroo to deliver orders faster and more efficiently, while giving customers more control over their ordering experience.
Case 3: Amazon Go Grocery
Amazon Go Grocery is Amazon’s first bricks-and-mortar store to feature an automated checkout process powered by computer vision technology — instead of customers having to check out items at checkout counters like in a traditional supermarket, the entire shopping process takes place through the Amazon Go app, allowing customers to simply walk in, pick up what they need, and walk out without ever having to queue and wait at the checkout. Custom software has been developed specifically for use in Amazon Go stores to ensure that no shopper ever goes unnoticed — enabling real-time scanning of the goods placed in each customer’s shopping cart, every minute of every day!