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SEO-optimization: how to increase website load speed

15 января, 2023
5 min read

In today’s world, where users expect fast and reliable access to information on the Internet, website loading speed becomes one of the most important parameters for successful website optimization in search engines. A slow-loading website can drive away visitors and lower your site’s search engine rankings. In this article, we’ll look at a few ways to help improve your site’s loading speed.


Optimizing images

One of the main factors affecting the speed of downloading the site is the size of the image. A large image can slow down the downloading of the page, as well as reduce the performance of the page. Thus, to speed up the loading of the page, you need to optimize the images of the site. This can be done with the help of special tools, such as TinyPNG or Compressor.io, which allow you to compress images without loss of quality.

Using caching

This is the process of saving data on the user’s computer so that the site loads faster the next time. Caching can be set up on the server, as well as with special plugins for CMS, such as WP Super Cache for WordPress. You can also set up browser caching to make your site pages load faster.

Code Optimization

Too much code on a page can slow down its loading. Therefore, you need to optimize your site’s code to make it lighter and load faster. This can be done by removing unnecessary files and scripts, using code compression and avoiding excessive use of CSS and JavaScript styles.

Reducing the number of HTTP requests

These are requests that the browser sends to the server to get the necessary data to display the page. Each request takes time and slows down the loading of the page. Therefore, reducing the number of HTTP requests can significantly speed up the page load. This can be done by combining several CSS and JavaScript files into one, as well as using sprites for images.

Using the Content Delivery Network (CDN)

The Content Delivery Network is a network of servers located in different parts of the world that are used to store and deliver content, such as images, videos, and other files. Using a CDN can significantly speed up page loading because the server closest to the user will be used to deliver the content. There are many CDN services such as Cloudflare, Amazon CloudFront and MaxCDN.

Improving Hosting

Hosting is where your site is stored and available to users on the Internet. Poor hosting can slow down page loading, so it’s important to choose a hosting provider that offers fast and reliable hosting. It is also important to make sure that the server is close to your users to minimize server response time.


HTTPS is a secure data transfer protocol that protects data transferred between a browser and a server. In addition, using HTTPS can speed up page loading because browsers such as Google Chrome prefer sites that use HTTPS. To use HTTPS, you must install an SSL certificate on the server.

Minimizing the number of redirects

Redirects are the process of redirecting users from one page to another. Each redirect takes time and slows down the loading of the page. Therefore, it is necessary to minimize the number of redirects by using canonical links and removing unused pages.

Using asynchronous loading

Asynchronous loading is the process of loading content without blocking the rest of the page. This can be especially useful for loading scripts and other dynamic content. Using asynchronous loading can significantly speed up page loading.


Monitoring Page Loading Speed

To optimize page loading speed, you need to constantly monitor page loading times and page performance. There are many tools such as Google PageSpeed Insights, Pingdom, and GTmetrix that can help you monitor page load times and identify issues that can slow down page loading.

In conclusion, optimizing your site’s load speed is an important aspect of SEO that can affect your site’s position in search engine rankings. There are many ways to speed up your site’s download speed, from optimizing the image to using CDN services and asynchronous loading. However, you need to remember that website download speed is an ongoing process, and you should constantly monitor your page’s load time and performance to make sure it is optimized in the most efficient way possible.

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